Shory Group ("Shory"), the leading Insurtech platform in the region, has been recognized in the Insurtech category at the Inc. Arabia Leaders of Tomorrow Awards 2026. The annual awards ceremony honors organizations that are reshaping industries through innovation and driving the future of business across the Middle East.
Presented at the gala dinner held in Dubai on 29 July, the recognition reflects Shory's continued efforts to transform how insurance is bought, managed and experienced. By replacing traditionally complex insurance journeys with a fully digital platform, Shory has made it possible for customers to compare policies, purchase coverage and manage their insurance in minutes through a seamless digital experience.
Over the past year, the company has continued to expand its digital insurance offering through the introduction of specialized products, strategic partnerships and government integrations that broaden access to insurance while delivering greater transparency, speed and convenience. These initiatives have strengthened Shory's position as one of the region's leading digital insurance platforms and reinforced its commitment to making insurance simpler for individuals and businesses across the UAE.
Aoun Al Smadi, CEO of Shory UAE, said: "Insurance has traditionally been viewed as something people have to buy rather than something they genuinely value. At Shory, we've challenged that perception by reimagining the entire customer experience through technology. We've focused on removing complexity at every step, giving customers greater autonomy over their insurance decisions. This recognition reflects the dedication of our team and the trust placed in us by our insurer and government partners. It motivates us to continue building digital insurance solutions that put people and not processes at the center of everything we do."
The award comes during a period of continued growth for Shory as it expands into new insurance categories and develops specialized digital propositions for emerging market segments.
Shory is First.tech company and part of Judan Financial Holding, IHC's dedicated financial services platform.
