Shory, a First.tech company and the leading digital insurance platform in the UAE, has announced a strategic partnership with the Ports, Customs and Free Zone Corporation (PCFC) to launch the first fully digital marine insurance service, directly integrated into the Dubai Maritime Authority's Smart DMA app.
Marine vessel owners in the UAE have traditionally relied on manual processes for insurance, often involving physical inspections, branch visits, or multiple broker interactions. Digitising this process not only improves convenience but also enhances compliance, reduces administrative time, and ensures real-time access to policy documentation.
This partnership allows marine vessel owners in Dubai to easily compare and purchase marine insurance policies online, eliminating the need to visit marinas, insurance company branches, or handle any traditional paperwork. Thanks to this seamless integration, users can complete all stages of the insurance process, from requesting a quote to instantly issuing the policy, with just a few clicks, providing a smooth and fast digital experience.
The Smart DMA app is the official platform for ship registration and licensing in Dubai and now offers users access to marine insurance services, including third-party liability and comprehensive coverage for all types of vessels, anytime and anywhere, just with Shory.
To power this new service within the Smart DMA platform, Shory’s technology provides the digital infrastructure that enables a smooth, end-to-end experience for marine customers. This service represents an unprecedented leap forward in the emirate's maritime services sector, reflecting Dubai's commitment to enhancing digital transformation in line with its ambitious vision and strategy to build a fully integrated smart city.
Awn Al-Samadi, CEO of Shory UAE, said: “This partnership marks a major milestone in Shory’s mission to simplify and digitise insurance across every touchpoint. By embedding our technology directly within the Smart DMA platform, we are enabling marine customers to purchase and issue policies instantly without paperwork, queues or delays. This collaboration reflects our shared vision with Dubai’s government to deliver smarter, faster and more connected services that make everyday life easier for people and businesses alike.”
The introduction of instant digital marine insurance demonstrates how technology can reshape everyday processes, reducing friction, improving safety and giving users greater control over their decisions. Building on this milestone, Shory continues to strengthen its role as a leading digital insurance platform in the UAE, bringing its technology, network of top insurers and commitment to transparency into new sectors beyond motor and health.
By expanding smart, paperless solutions that prioritise convenience and security, Shory aims to make insurance purchases easier, more reliable and more accessible for everyone. Users can now explore a wide range of digital insurance products through Shory’s platform, each designed to deliver the same seamless, fast and trusted experience.
