2.1 Entry is open to UAE residents (pet owner) aged 18+ at the time of entry.

2.2 Only cats and dogs are eligible pets.

2.3 Only registered pets will be considered valid entries. “Registered” means the pet has a valid registration record with the relevant UAE authority/municipality and the entrant can provide proof upon request.

2.4 The entrant must be the legal owner of the featured pet. The entry may be posted from the Instagram or TikTok account of the pet owner or the pet owner’s close relative (“Close Relative” means a spouse, parent, child, or sibling). However, the pet owner remains the official entrant for all purposes, and any prizes and obligations, rights, and arrangements will be awarded to and managed by the pet owner.

2.5 Employees of the Organizer, its agencies/partners involved in the Campaign, and their immediate family members are not eligible.

3.1 The Campaign runs from 17 February 2026 at 12:00 AM to 1 April 2026 at 12:00 AM (“Campaign Period”). The entries will be accepted until March 27th 2026.
Note: The campaign period has been extended, and stories will now be accepted until April 19th 2026.

4.1 To enter, the entrant must post up to five (5) photos or videos of their eligible pet on Instagram or TikTok during the Campaign Period, including:

• a short story (as caption) about the pet;
• Tag @getShory directly on the photos and or videos using Instagram’s ‘Tag people’ feature. Tags in the captions or comments will not be accepted.
• Mention: #EveryPetHasAShory, as their caption title. Use only one hashtag.
• Follow Shory’s Instagram @getshory and TikTok @getshory.

4.2 The entrant’s Instagram or TikTok account must be public during the Campaign Period and until winners are announced, so the Organizer can view the entry.

4.3 The Organizer may repost selected entries on its Instagram or TikTok channel. Reposting is not guaranteed for every entry.

4.4 No purchase is necessary to enter (unless explicitly stated otherwise in Campaign communications).

5.1 The entries must be original and must not infringe any third-party rights (including music, images, video clips, logos, or trademarks).

5.2 AI-generated or synthetic content is not allowed. This includes AI-generated pets, deepfakes, face swaps, or any content materially created/altered using generative AI to misrepresent reality. Basic edits (crop, brightness, color correction) are fine.

5.3 Content must be family-friendly and must not include hate, harassment, illegal activity, or unsafe behavior.

5.4 Animal welfare is mandatory. Any content suggesting animal harm, distress, cruelty, unsafe handling, or risky stunts will be disqualified.

5.5 The Organizer may reject or remove any entry at its discretion if it breaches these Terms or is otherwise inappropriate.

5.6 The Organizer reserves the irrevocable right to use, reproduce, publish, distribute, display, and otherwise exploit any videos, photographs, or other materials submitted by participants, in whole or in part, for promotional, marketing, advertising, public relations, and other related commercial purposes, in any media now known or hereafter developed, without further notice or compensation to the participant.

6.1 The Organizer may request proof of:

- the entrant’s identity and UAE residency;

- pet ownership and registration (e.g., municipality/authority records); and/or

- that the content is original and genuinely depicts the entrant’s pet.

6.2 Failure to provide requested proof within 72 hours may result in disqualification.

7.1 The Campaign will select ten (10) pets (“Selected Pets”) for AED 10K cash prize.

7.2 Selection is based on a combination of:

Engagement: likes and comments on the Organizer’s reposted entry (the designated campaign post, as determined by the Organizer); and

Internal Jury Review: the Organizer’s internal panel will consider brand fit, originality, character, and overall appeal.

7.3 The Organizer reserves the right to:

verify engagement and remove suspicious activity;

disqualify entries that use fake likes/comments, bots, purchased engagement, engagement rings, or manipulation;

make the final decision in all cases.

8.1 The final entries (top 10) will get AED 10K as cash prize.

8.2 One (1) eligible entry from all the entries will be chosen by random draw (lucky draw) to win one (1) Mercedes vehicle (the “Prize”), subject to these Terms and Conditions.

8.3 Prizes are non-transferable, non-exchangeable, and not redeemable for cash.

8.4 The Organizer may substitute prizes with items of similar value if necessary.

8.5 Shory reserves the right, at its sole discretion, to amend, vary, modify, add to, or withdraw these Terms and Conditions (in whole or in part) at any time without prior notice. Any such amendments will be effective immediately upon publication.

9.1 The Organizer is not responsible for entries not received due to technical issues, Instagram or TikTok outages, privacy settings, or network failures.

9.2 Entrants participate at their own risk and are responsible for ensuring their pet is handled safely and humanely at all times.

9.3 To the maximum extent permitted by law, the Organizer will not be liable for any loss, injury, or damage arising from participation, prize use, or Campaign activities, except where liability cannot be excluded by law.

10.1 The Organizer may disqualify any entrant who:

- breaches these Terms;

- provides false information;

- cannot verify ownership/registration;

- submits AI-generated/synthetic content;

- manipulates engagement; or behaves in a way that harms the Organizer’s reputation or others’ safety.

11.1 The Organizer will use personal information submitted by entrants for the purpose of administering the Campaign, contacting winners, and promotional use as described in these Terms, in accordance with applicable laws and the Organizer’s privacy practices.

12.1 The Organizer may update, suspend, or cancel the Campaign due to circumstances beyond its control or where required for legal/commercial reasons.

12.2 The Organizer’s decisions are final and binding in all matters related to the Campaign.

12.3 These Terms are governed by applicable laws in the UAE.

12.4 For questions, contact: 800SHORY

12.5 By participating in this Campaign, you agree to be bound by these Terms and Conditions.